Track Day at Goodwood

The annual EMM London track day is an event clients look forward to and will once again be held at the world famous Goodwood Motor circuit in the summer of 2023. The event is a closed, exclusive “by invitation only” event hosted by EMM London Private Office. Driving your own classic or supercar on circuit from 9am until 5pm with a 1 hour break for an EMM London lunch. Numbers of cars invited are restricted to enable the maximum amount of track time per driver. Last year we had over £50m worth of cars on track including a Ferrrari 250 SWB.

This Auction Lot is kindly donated by EMM:

EMM London Private Office is a boutique collector car private investment office, set up for collectors, by collectors. Founded by an ex-City investment banker, BTCC and Porsche racer Richard Hawken, a collector himself, the company was formed in 2019 to meet the increasing demands of discerning car collectors.

In many ways the company is a luxury concierge, but one that solely focuses on classic and collectable cars. Our view is the traditional dealership model, particularly at the higher end will start to disappear in favour of a more ‘luxury goods’ approach where the product comes to you. Several major brands have already made moves. We also believe that cars will become more regulated, so have taken a very strict, disciplined banking style approach to KYC and AML After all, as we’ve seen recently the sums involved can be huge (Mercedes-Benz SL55 sold for €135m). Whereas dealerships tend to focus on the car, we focus on the client and their needs.

We offer a suite of 24 different products, some are used regularly, others not so much. Particularly popular at the moment is using cars as an alternative asset class, so the buy/sell and inspections side of the business is busy. Collectors all want the best in class cars, the ones that nobody knows about. As a team we have significant experience in the field having previously run a collector car based investment fund under London based hedge fund WMG, plus having collected cars as a passion since the mid-90s. Family offices, private banks and wealth managers have all woken to the returns offered by alternative assets in the face of overheated markets; cars +236% / 10 years. Our objective is to be the default name when a HNW or collector thinks about building a car collection.

Some of the other services we offer include global secure shipping, inspections, valuations, transportation, race circuit instruction, finance, insurance, portfolio construction, advisory services, probate, buying & selling, storage, detailing, paintless dent repairs, restoration management – basically almost anything that is needed for a car and an owner.